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Study Fashion Culture and Management at The University of Bologna

The University of Bologna has developed a new international 2nd cycle study programme, ‘Fashion Culture and Management’ (FCM), which is entirely taught in English. The programme has just started in the academic year 2014/15, with students coming from many different countries, keen on learning about subjects like ‘Made in Italy’ or ‘Fashion Company Organization’. 


Students from the University enjoying life at the beach - picture © Università di Bologna

Studying Fashion in the country of Fashion

The University of Bologna is considered to be the oldest university in the Western world (founded in 1088) and the only Italian university in the top 200 universities of the world (QS World University Rankings 2014). Due to the UniBo multi-campus structure (with four campuses in the Romagna region: Cesena, Forlì, Ravenna and Rimini), the FCM programme is located at the Campus of Rimini. FCM courses thus take place in the historic centre of this lovely city, the hometown of Federico Fellini situated on the Adriatic coast, where the Italian traditions blend with a fully Mediterranean lifestyle.

The beautiful backdrop of the Tempio Malatestiano  - picture © Università di Bologna

An interdisciplinary course with an international profile

The basic idea of this interdisciplinary course is to study both the marketing and fashion product positioning strategies, as well as the aesthetic and creative aspects of fashion in an international group. The international profile of the programme adds further value to the course as it helps students improving their intercultural and communicative skills, which are vital to the globalized markets.

Students from around the world at The University of Bologna  – picture © Università di Bologna

Learning from famous fashion celebrities

The Italian fashion production system is renowned worldwide and the “Fashion Culture and Management” course is located in one of the main fashion districts of Italy, where the course has consolidated contacts to a variety of fashion companies. Moreover, famous fashion celebrities, designers, entrepreneurs and artists regularly lecture at Rimini Campus: Alberta Ferretti, Angelo Marani, Boris Bidjan Saberi, Fausto Puglisi, Lumen et Umbra, Stefano Guindani, Uma Wang and many others offer precious insights into their great creative experience and know-how.

Special lecture with Massimo Giorgetti

A two-year course structure (120 ECTS)

The course units are divided in two years: the first year provides the students with a broad knowledge in a wide range of subjects, adopting an equal balance between cultural and management aspects and creating synergies between design process, production and communication strategies. During their second year, students specialize by choosing one of three basic curricula (‘Fashion Culture’, ‘Fashion Management’ and ‘Fashion Trends’). Students may also complete their study plan by integrating internships of 300 hours in Italian or international fashion companies to gain important practical work experiences.

Special lecture with Vogue Italia editorial staff

Career opportunities

The competencies developed in this course might be applied by working as a consultant in fashion culture, design and communication, in the field of fashion business management or by working as a fashion trends consultant in style offices and product departments.

The Arco d'Augusto in Rimini - picture © Università di Bologna



Programme Director: Prof. Fabriano Fabbri

Course Office: Via Santa Chiara 40, 47921 Rimini, Italy

Phone: +39 0541 434028  –  434031

Email: cdlm.fcm@unibo.it

Website: fashionculturemanagement.unibo.it

Requirements and admission

For information please email to cdlm.fcm@unibo.it and visit the website of the course: www.fashionculturemanagment.unibo.it.