Have you got what it takes for a career in PR?
Public Relations (or PR) is an incredibly fast-paced, innovative industry with strong earning potential. It’s no surprise then that this creative field of work continues to be a highly desirable career choice for graduates.
What is PR all about?
PR is about reputation. Every organisation, whether it’s a business, professional body, public service or charity, depends on its reputation for survival and success. Customers, employees, investors, journalists and regulators all form opinions about the organisations they deal with. Public relations professionals make sure this opinion is positive. They do this through activities such as media relations, lobbying, speaking at conferences, social media campaigns and sponsorship. Unlike advertising, media exposure gained through PR is not paid for. It is this third-party endorsement that gives the industry its power and credibility.
Working in PR
The industry offers a wealth of opportunities. A PR job could see you organising events, engaging in conversations on Twitter, producing video content, writing press releases, selling stories to newspapers and magazines and promoting some of the world’s most exciting charities and brands.
Why choose PR?
PR could be a perfect career for you if you have an interest or talent in:
• Art and design
• Business Communications
• Creative writing
• Current affairs
• Popular culture
• Social media
Mad about sport? Crazy for technology? Fanatical about film? Whatever your passion, a career in public relations could allow you to pursue it. PR encompasses an incredibly broad spectrum of sectors as there are public relations roles within all sorts of organisations and industries – from charities to fashion houses and oil refineries. With such a breadth of industries and sectors covered you are sure to find something that suits your interests, skills and background.
Launching your PR career
The PR job market is fiercely competitive. The average entry-level PR role receives in excess of 100 applications so you’ll need to stand out from the crowd. In this blog post and infographic, CIPR Public Relations Manager Koray Camgoz shares his top tips for budding PR professionals.
Get ahead with the CIPR
Membership of the CIPR really sets you apart from the rest – it shows your passion for PR and your commitment to your career. Membership opens the doors to unrivalled tools, resources and support. Gain access to skills guides, webinars and Influence magazine – the PR profession’s cutting edge publication. Build your confidence and connections by getting involved with your local CIPR group. And take your first step towards CIPR Chartered PR Practitioner status through our exclusive CPD scheme.
Mark yourself out from the rest
Our globally recognised professional qualifications have been developed to give you the skills, knowledge and understanding to help your career take off.
The CIPR Advanced Certificate in Public Relations is designed to help graduates succeed in their first PR role. Learn about essential PR theories and planning principles and apply them to create winning PR campaigns. You’ll look at how social media is used for PR, understand how to write for different channels and develop your media relations techniques.
Our qualifications are taught part-time so you can study while you work.
About the CIPR
We are the professional body for public relations practitioners in the UK. With over 11,000 members, we’re the largest body of our type in Europe. We set standards through CPD, accreditation, training, qualifications, awards and the production of research, best practice and skills guidance. We advance professionalism in public relations by making our members accountable to their employers and the public through our Code of Conduct and searchable PR register.
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